“The Coolest Monkey in the Jungle”

The controversial advertisement placed online by H&M

Financial Post

The controversial advertisement placed online by H&M

Tia Latimer, Staff Reporter

H&M has been slammed for racism after featuring a photo of a black boy wearing a “coolest monkey in the jungle” hoodie with many people proclaiming their outrage for what they see as racist advertising. Another little boy that is white had “Survival expert”on his shirt on the H&M website. Social media have been blowing up with a lot of different opinions from a lot of people. Did H&M really do that on purpose or just really just didn’t pay attention to what they were doing?

I have been wondering how this even got through H&M is a clothing system, and who thought this was even okay. Calling black people monkeys is very offensive because back in the early 1960’s black people were compared to monkeys and apes for the color of our skin tone and the way monkeys acted. The word “monkey” and “monkey chants” have been used in recent racist attacks as well.

Music artist G-Eazy stopped his clothing label with H&M because of the  hoodie as well..

“After seeing the disturbing image yesterday, my excitement over our global campaign quickly evaporated, and I’ve decided at this time our partnership needs to end,” musician and producer G-Eazy said. Even music artist The Weeknd stopped his clothing label as well.

Woke up this morning shocked and embarrassed by this photo. I’m deeply offended and will not be working with H&M anymore” he said on Twitter. Having top music artist stop clothing labels for H&M is a big deal because it shows that they are tired of the racism in the world. Its 2018 and racism is still going on like back 1960’s, not just with black people but all races of color. The mother of the little boy model said,

“This is one of hundreds of outfits my son has modelled. Stop crying wolf all the time, unnecessary issue here, get over it.” Having the mother of the child saying that is shocking because she knew that wasn’t ok to do. Now H&M has apologized and said,

“We’re deeply sorry that the picture was taken, and we also regret the actual print,” the company said in a statement. “Therefore, we’ve not only removed the image from our channels, but also the garment from our product offering.” Having them removing the item says it was wrong for them to put it up in the first place because if it wasn’t bad to them they would’ve never took in down.

We as African Americans will always have to break barriers, prove people wrong and work even harder to prove we belong but guess what, that’s what we love because the benefits at the end of the road are so beautiful!” NBA star Lebron James said. I’m glad the image is removed but all the racism in the world today is still not removed.”